E D I T O R I A L THE GOOD, THE BAD AND THE MISCREANT
THIS ISSUE OF Multinational Monitor outlines some of the many ways in which
people can shape the conduct of corporations through stock holdings and
investment strategies. A number of institutions and individuals, controlling
billions of dollars in investments, have in recent years divested their
portfolios of investments in corporations engaged in a wide range of misbehavior.
Most successful has been the South Africa divestment movement. Several
of the country's largest institutional investors and pension funds have
sold stocks in companies that maintain business ties with South Africa.
Almost 200 corporations have left South Africa since 1985. As portfolios
have been rearranged to accommodate such considerations, institutions and
individuals have turned more and more to "ethical" investment funds, which
allow investors to dictate the terms of their investments. These funds
offer those who are looking at more than the "bottom line" a variety of
investment options. But considering more than the bottom line does not
require abandoning it. Ethically-screened investments match, and frequently
outperform, traditional investment houses in their rates of return. Garth
Bray's article presents factors to consider in selecting an ethical investment
fund and a review of some of the more popular ones available. Some institutions
purchase or hold stock in corporations to which the term "ethical" cannot
be even loosely applied. In cases where ethical investments are not possible,
these institutions can, and do, take advantage of another form of power--shareholder
resolutions. While most resolutions fail to pass, Heidi Welsh's article
demonstrates that numerical strength is not a prerequisite to justice,
particularly when resolutions are used as part of a campaign to modify
corporate conduct. In the area of personal banking services, a wide range
of socially-sound passbook accounts, certificates of deposit and credit
cards are available. Some financial institutions are, of course, more progressive
than others, and community reinvestment performance, credit availability
and other measures should be carefully checked before investing. South
Shore Bank in Chicago is a leading example of a progressive, community-oriented
financial institution. The bank's "development deposits," certificates
of deposit dedicated to financing low-income housing projects, offer a
model for financially sound and ethically admirable banking that could
easily be copied in many cities. What consumers buy, and what they refuse
to buy, can also be an important force for change. The techniques, such
as boycotts and informed, ethical purchasing, may not break a company,
but can affect a company's image and, consequently, sales. Even the most
notorious corporate renegade cannot long ignore the loss of tens or hundreds
of thousands of customers and expect its corporate shareholders to quietly
watch their dividends dwindle. Nestle Corp. acquiesced to demands that
it change its marketing practices in the Third World after a seven-year
boycott. Although a new boycott is now in effect, the utility of the technique
should not be dismissed. It was only when the boycott was over and its
organizers disbanded that the company dared break its promises. And the
Shell boycott, led by the United Mine Workers of America in response to
the company's continued sales of oil to South Africa, has sparked actions
against the petrochemical company around the world. While it is too soon
to measure its chances for success, the early response has been encouraging.
One problem for consumers is, of course, keeping track of what companies
are on which boycott lists. Co-op America publishes a monthly "Boycott
Box." In addition, the National Boycott Newsletter, published quarterly,
provides comprehensive lists of boycotted companies and products, as well
as articles on the progress of boycott campaigns. Another marketplace force
is "positive purchasing." Co-op America, which offers only socially responsible
products, has proven that there is a large and receptive market for these
goods. And resources like "Shopping for a Better World" by the Council
on Economic Priorities provide consumers with information that they can
apply in the marketplace. Unfortunately, many could do better in putting
economic punch behind their ideals. Foundations squander a mountain of
clout by failing to exercise moral control over the investments that generate
much of their grantmaking ability. Jim Donahue's article on where the 10
largest U.S. foundations invest their money shows an opportunity lost and
a callous disregard for the values these foundations profess to hold and
promote. And finally, we end the year by presenting Russell Mokhiber's
and E. Virgil Falloon's compilation of "The 10 Worst Corporations of 1988,"
a roster of miscreant multinationals. With it, we bid 1988 goodbye.