Multinational Monitor

JUL/AUG 2008
VOL 30 No. 1


No Escape: Marketing to Kids in the Digital Age
by Jeff Chester and Kathryn Montgomery

The Youngest Market: Baby Food Peddlers Undermine Breastfeeding
by Annelies Allain and Joo Kean

Intoxicating Brands: Alcohol Advertising and Youth
by David Jernigan

How Things Work: The FTC's Revolving Door
by Robert Weissman

Fighting Demons: Addressing the Perils of Financial Innovation
by Richard Bookstaber


Commercializing Childhood: The Corporate Takeover of Kids' Lives
an interview with Susan Linn

Pill Pushers: Pharmaceutical Marketing in an Overmedicated Nation
an interview with Melody Petersen

Reverend Billy and the Church of Stop Shopping
an interview with Bill Talen

The Debt Creators: Shady Lending, Misleading Marketing and Hard Times
an interview with José García


Letters to the Editor

Behind the Lines

Marketing Mania, Commercial Colonization

The Front
Freedom Flows in South Africa | Development and the Desert

The Lawrence Summers Memorial Award

Greed At a Glance

Commercial Alert

Names In the News



Commercial Alert
P.O. Box 19002
Washington, DC 20036

Center for Digital Democracy

International Baby Food Action Network (IBFAN)
P.O. Box 19
10700 Penang

Center on Alcohol Marketing and Youth (CAMY)
Health Policy Institute
Georgetown University
Box 571444
3300 Whitehaven Street, NW
Suite 5000
Washington, DC 20057-1485

Alcohol Policies Project
Center for Science
in the Public Interest
1875 Connecticut Avenue, NW Suite 300
Washington, DC 20009

Marin Institute
24 Belvedere Street
San Rafael, CA 94901

Electronic Privacy Information Center (EPIC)
1718 Connecticut Avenue, NW
Suite 200
Washington, DC 20009

Campaign for a Commercial-Free Childhood (CCFC)
Judge Baker Children’s Center
53 Parker Hill Avenue
Boston, MA 02120

The Church of Stop Shopping
P.O. Box 1556
Canal Street Station
New York, NY 10013

220 Fifth Avenue, 5th Floor
New York, NY 10001

Obligation, Inc.
P.O. Box 26270
Birmingham, AL 35226

Center for a New American Dream
6930 Carroll Avenue, Suite 900
Takoma Park, MD 20912

The Center for Commercial-Free Public Education
1714 Franklin Street, Suite 100-306
Oakland, CA 95612

Adbusters Media Foundation
1243 West 7th Avenue
Vancouver, BC V6H 1B7

Consumer Federation of America
1620 I Street, NW, Suite 200
Washington, DC 20006

702 H Street, NW
Washington, DC 20001

The Campaign for Safe Cosmetics

DECOIN (Defensa y Conservación Ecológica de Intag)
P.O. Box 144
Otavalo, Imbabura

United Steelworkers
5 Gateway Center
Pittsburgh, PA 15222

Friends of the Earth
1717 Massachusetts Avenue, NW
Suite 600
Washington, DC 20036

Anti-Privatization Forum
185 Smith Street
11th Floor Aukland House
East Wing
Braamfontein, Johannesburg 30709

Africa Water Network
c/o Civic Response
37 Newtown Loop
DTD Accra-North

Food & Water Watch
1616 P Street, NW, Suite 300
Washington, DC 20036

Digital Destiny: New Media and the Future of Democracy
By Jeff Chester
New York: The New Press, 2007

A Demon of Our Own Design:
Markets, Hedge Funds and the Perils of Financial Innovation
By Richard Bookstaber
Hoboken, N.J.: John Wiley & Sons, 2007

Up to Our Eyeballs:
How Shady Lenders and Failed Economic Policies are Drowning
Americans in Debt
By José García, James Lardner and Cindy Zeldin
New York: The New Press, 2008

Our Daily Meds:
How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
By Melody Petersen
New York: Farrar, Straus and Giroux, 2008

The Case for Make Believe:
Saving Play in a
Commercialized World
By Susan Linn
New York: The New Press, 2008

What Would Jesus Buy? Fabulous Prayers in the Face of the Shopocalypse
By Bill Talen
New York: PublicAffairs, 2006

Too Much: An Online Weekly on Excess and Inequality
777 UN Plaza, Suite 3C
New York, NY 10017

Buy, Buy Baby:
How Consumer Culture Manipulates Parents and Harms Young Minds
By Susan Gregory Thomas
New York: Houghton Mifflin, 2007

Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
By Lucas Conley
New York: PublicAffairs, 2008

Brandalism, Copyfighting, Mocketing and the Erosion of Integrity
By Anne Elizabeth Moore
New York: The New Press, 2007

Our Space: Resisting the
Corporate Control of Culture
By Christine Harold
Minneapolis, Minn.: University of Minnesota Press, 2007

Spychips: How Major
Corporations and Government
Plan to Track Your Every Purchase and Watch Your Every Move
By Katherine Albrecht
and Liz McIntyre
New York: Plume, 2005

Generation Rx: How Prescription Drugs Are Altering American Lives, Minds, and Bodies
By Greg Critser
New York: Houghton Mifflin Co., 2005

Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients
By Ray Moynihan and Alan Cassels
New York: Nation Books, 2005

The Truth About the
Drug Companies:
How They Deceive Us
and What to Do About It
By Maria Angell
New York: Random House, 2004

Credit Card Nation:
The Consequences of America’s
Addiction to Credit
By Robert D. Manning
New York: Basic Books, 2000

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
By Benjamin R. Barber
New York: W. W. Norton, 2007

Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes
By Sharon Lamb and
Lyn Mikel Brown
New York: St. Martin’s Press, 2006

Born to Buy:
The Commercialized Child and the New Consumer Culture
By Juliet B. Schor
New York: Scribner, 2004

The Buying And Selling Of Teenagers
By Alissa Quart
New York: Basic Books, 2004

How Irresponsible Marketers are Stealing the Minds of Your Children
By Daniel Acuff and Robert Reiher
Chicago: Dearborn Publishing, 2005

No Logo:
Taking Aim at the Brand Bullies
By Naomi Klein
New York: Picador, 2000

The All-Consuming Epidemic
By John de Graaf, David Wann and Thomas H. Naylor
San Francisco: BK Currents, 2001

A Consumers’ Republic:
The Politics of Mass Consumption in Postwar America
By Lizabeth Cohen
New York: Knopf, 2003

Advertising the American Dream: Making Way for Modernity, 1920-1940
By Roland Marchand
University of California Press, 1985

Point of Purchase: How Shopping Changed American Culture
By Sharon Zukin
New York: Routledge, 2003


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