Multinational Monitor

JUL/AUG 2008
VOL 30 No. 1


No Escape: Marketing to Kids in the Digital Age
by Jeff Chester and Kathryn Montgomery

The Youngest Market: Baby Food Peddlers Undermine Breastfeeding
by Annelies Allain and Joo Kean

Intoxicating Brands: Alcohol Advertising and Youth
by David Jernigan

How Things Work: The FTC's Revolving Door
by Robert Weissman

Fighting Demons: Addressing the Perils of Financial Innovation
by Richard Bookstaber


Commercializing Childhood: The Corporate Takeover of Kids' Lives
an interview with Susan Linn

Pill Pushers: Pharmaceutical Marketing in an Overmedicated Nation
an interview with Melody Petersen

Reverend Billy and the Church of Stop Shopping
an interview with Bill Talen

The Debt Creators: Shady Lending, Misleading Marketing and Hard Times
an interview with José García


Letters to the Editor

Behind the Lines

Marketing Mania, Commercial Colonization

The Front
Freedom Flows in South Africa | Development and the Desert

The Lawrence Summers Memorial Award

Greed At a Glance

Commercial Alert

Names In the News


Letters to the Editor

To the Editor:

[The 10 Worst Corporations of 2007 was a] well-written and thought out list, although it could have been a list of the 100 worst corporations.
For instance, how can you exclude the likes of Monsanto for their bullying and threatening of small farm operations by either denying them seed or bankrupting them by overly aggressively pursuing patent protection through costly lawsuits?

Also, Southwest (and most airlines for that matter) should have been considered for flying planes they knew hadn’t been properly inspected for months and risking the lives of thousands of passengers. Then they tried to cover up the fact that they had ignored a cozy relationship with FAA staff who were supposed to have oversight.

Alas, there are very few companies nowadays which put ethics before dollars.

—  Michael Spanovic
Laguna Niguel, CA

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