Multinational Monitor

JUL/AUG 2008
VOL 30 No. 1


No Escape: Marketing to Kids in the Digital Age
by Jeff Chester and Kathryn Montgomery

The Youngest Market: Baby Food Peddlers Undermine Breastfeeding
by Annelies Allain and Joo Kean

Intoxicating Brands: Alcohol Advertising and Youth
by David Jernigan

How Things Work: The FTC's Revolving Door
by Robert Weissman

Fighting Demons: Addressing the Perils of Financial Innovation
by Richard Bookstaber


Commercializing Childhood: The Corporate Takeover of Kids' Lives
an interview with Susan Linn

Pill Pushers: Pharmaceutical Marketing in an Overmedicated Nation
an interview with Melody Petersen

Reverend Billy and the Church of Stop Shopping
an interview with Bill Talen

The Debt Creators: Shady Lending, Misleading Marketing and Hard Times
an interview with José García


Letters to the Editor

Behind the Lines

Marketing Mania, Commercial Colonization

The Front
Freedom Flows in South Africa | Development and the Desert

The Lawrence Summers Memorial Award

Greed At a Glance

Commercial Alert

Names In the News



Commercial Alert
P.O. Box 19002
Washington, DC 20036
E-mail: [email protected]

Center for Digital Democracy
E-mail: [email protected]

International Baby Food Action Network (IBFAN)
P.O. Box 19
10700 Penang
E-mail: [email protected]

Center on Alcohol Marketing and Youth (CAMY)
Health Policy Institute
Georgetown University
Box 571444
3300 Whitehaven Street, NW
Suite 5000
Washington, DC 20057-1485
E-mail: [email protected]

Alcohol Policies Project
Center for Science
in the Public Interest
1875 Connecticut Avenue, NW Suite 300
Washington, DC 20009
E-mail: [email protected]

Marin Institute
24 Belvedere Street
San Rafael, CA 94901
E-mail: [email protected]

Electronic Privacy Information Center (EPIC)
1718 Connecticut Avenue, NW
Suite 200
Washington, DC 20009

Campaign for a Commercial-Free Childhood (CCFC)
Judge Baker Children’s Center
53 Parker Hill Avenue
Boston, MA 02120
E-mail: [email protected]

The Church of Stop Shopping
P.O. Box 1556
Canal Street Station
New York, NY 10013

220 Fifth Avenue, 5th Floor
New York, NY 10001
E-mail: [email protected]

Obligation, Inc.
P.O. Box 26270
Birmingham, AL 35226
E-mail: [email protected]

Center for a New American Dream
6930 Carroll Avenue, Suite 900
Takoma Park, MD 20912
E-mail: [email protected]

The Center for Commercial-Free Public Education
1714 Franklin Street, Suite 100-306
Oakland, CA 95612
E-mail: [email protected]

Adbusters Media Foundation
1243 West 7th Avenue
Vancouver, BC V6H 1B7
E-mail: [email protected]

Consumer Federation of America
1620 I Street, NW, Suite 200
Washington, DC 20006
E-mail: [email protected]

702 H Street, NW
Washington, DC 20001
E-mail: [email protected]

The Campaign for Safe Cosmetics
E-mail: [email protected]

DECOIN (Defensa y Conservación Ecológica de Intag)
P.O. Box 144
Otavalo, Imbabura
E-mail: [email protected]

United Steelworkers
5 Gateway Center
Pittsburgh, PA 15222
E-mail: [email protected]

Friends of the Earth
1717 Massachusetts Avenue, NW
Suite 600
Washington, DC 20036
E-mail: [email protected]

Anti-Privatization Forum
185 Smith Street
11th Floor Aukland House
East Wing
Braamfontein, Johannesburg 30709

Africa Water Network
c/o Civic Response
37 Newtown Loop
DTD Accra-North
E-mail: [email protected]

Food & Water Watch
1616 P Street, NW, Suite 300
Washington, DC 20036
E-mail: [email protected]

Digital Destiny: New Media and the Future of Democracy
By Jeff Chester
New York: The New Press, 2007

A Demon of Our Own Design:
Markets, Hedge Funds and the Perils of Financial Innovation
By Richard Bookstaber
Hoboken, N.J.: John Wiley & Sons, 2007

Up to Our Eyeballs:
How Shady Lenders and Failed Economic Policies are Drowning
Americans in Debt
By José García, James Lardner and Cindy Zeldin
New York: The New Press, 2008

Our Daily Meds:
How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
By Melody Petersen
New York: Farrar, Straus and Giroux, 2008

The Case for Make Believe:
Saving Play in a
Commercialized World
By Susan Linn
New York: The New Press, 2008

What Would Jesus Buy? Fabulous Prayers in the Face of the Shopocalypse
By Bill Talen
New York: PublicAffairs, 2006

Too Much: An Online Weekly on Excess and Inequality
777 UN Plaza, Suite 3C
New York, NY 10017
E-mail: [email protected]

Buy, Buy Baby:
How Consumer Culture Manipulates Parents and Harms Young Minds
By Susan Gregory Thomas
New York: Houghton Mifflin, 2007

Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
By Lucas Conley
New York: PublicAffairs, 2008

Brandalism, Copyfighting, Mocketing and the Erosion of Integrity
By Anne Elizabeth Moore
New York: The New Press, 2007

Our Space: Resisting the
Corporate Control of Culture
By Christine Harold
Minneapolis, Minn.: University of Minnesota Press, 2007

Spychips: How Major
Corporations and Government
Plan to Track Your Every Purchase and Watch Your Every Move
By Katherine Albrecht
and Liz McIntyre
New York: Plume, 2005

Generation Rx: How Prescription Drugs Are Altering American Lives, Minds, and Bodies
By Greg Critser
New York: Houghton Mifflin Co., 2005

Selling Sickness: How the World’s Biggest Pharmaceutical Companies Are Turning Us All Into Patients
By Ray Moynihan and Alan Cassels
New York: Nation Books, 2005

The Truth About the
Drug Companies:
How They Deceive Us
and What to Do About It
By Maria Angell
New York: Random House, 2004

Credit Card Nation:
The Consequences of America’s
Addiction to Credit
By Robert D. Manning
New York: Basic Books, 2000

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
By Benjamin R. Barber
New York: W. W. Norton, 2007

Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes
By Sharon Lamb and
Lyn Mikel Brown
New York: St. Martin’s Press, 2006

Born to Buy:
The Commercialized Child and the New Consumer Culture
By Juliet B. Schor
New York: Scribner, 2004

The Buying And Selling Of Teenagers
By Alissa Quart
New York: Basic Books, 2004

How Irresponsible Marketers are Stealing the Minds of Your Children
By Daniel Acuff and Robert Reiher
Chicago: Dearborn Publishing, 2005

No Logo:
Taking Aim at the Brand Bullies
By Naomi Klein
New York: Picador, 2000

The All-Consuming Epidemic
By John de Graaf, David Wann and Thomas H. Naylor
San Francisco: BK Currents, 2001

A Consumers’ Republic:
The Politics of Mass Consumption in Postwar America
By Lizabeth Cohen
New York: Knopf, 2003

Advertising the American Dream: Making Way for Modernity, 1920-1940
By Roland Marchand
University of California Press, 1985

Point of Purchase: How Shopping Changed American Culture
By Sharon Zukin
New York: Routledge, 2003


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